Farmers Union Service Association, Ltd (FUSA) was incorporated in September 1938 for the purpose of securing and marketing insurance products to Farmers Union members and residents of North Dakota. The Association is a wholly-owned subsidiary of Farmers Educational and Cooperative of America, North Dakota Division (the parent). The Association is a general insurance agency operating as an exclusive agent for National Farmers Union Service Corporation, Farmers Union Mutual Insurance Company and National Farmers Union Property & Casualty Company. Insurance products are also provided through other outside companies.

FUSA markets insurance products utilizing a captive or exclusive; agency force. The 87 Farmers Union agents in North Dakota are independent contractors and are contracted with FUSA to market insurance products provided by FUSA. North Dakota is divided into four marketing districts and/or two regions (west  and east). There are two district managers for each region. Agency support staff also includes a marketing manager, project specialist, risk management coordinator, accounting department personnel and secretarial staff